When Jawed Karim published the first movie in YouTube probably he had no idea that he just started the revolution. In lasting 19 second video called “Me in Zoo, ” he explained why elephants are cool animals. It was 12
When I am traveling along Central-Eastern European countries and meet people involved in e-commerce I am noticing similar challenges which they must fight. It’s even more evident when I see reports we do in Gemius for given countries.
1. Trust
Poles have come to love online shopping. Compared to a year ago, we are spending more on clothing and accessories, but less on mobile devices. Men spend more on electronics, women on culture. Check out the details in
Almost half of Poles benefit from the convenience offered by online shopping, and competition between certain e-commerce brands is growing stronger and stronger. Which brands are most recognisable to Polish internet users? Check out the latest report on e-commerce in
The latest report on the Polish e-commerce market shows that shopping online is a fairly widespread and popular phenomenon among Poles. To what extent do we shop abroad, and how faithful are we to our native shops?
Domain of the
Online shopping, the modern way of shopping, has attracted almost half of the Polish population. Therefore, Gemius decided to check who is happier to click than go out to a store. See what else you can learn about e-consumers from