It’s a hot topic again – whether Amazon wants to fight for the Polish e-commerce market in my opinion, it’s not a question of “if” but rather “when”. Marek Molicki, regional manager at Gemius, discusses the reasons why.
The latest report on the Polish e-commerce market shows that shopping online is a fairly widespread and popular phenomenon among Poles. To what extent do we shop abroad, and how faithful are we to our native shops? Domain of the