Havas Media released a study with the result that should shock every brand owner. After this report everyone who has anything to do with advertising or brand management should rethink their approach. Let me share with you the most important
From time to time, there is a new buzzword floating around which creates possibilities for new services and businesses. Existing companies are expanding their activities or doing a pivot to optimize revenues. It is most commonly seen on the Internet,
Few years ago I was travelling all over Poland teaching entrepreneurs how to use social media for Employer Branding purposes. As a fan of non-standard approach to my activities (including marketing, branding – both personal and employer, etc.) I was focusing
What effect will Facebook Reactions have on ad targeting? Has the Internet already replaced tv? The future of online tv There is no shortage of proponents of the theory that the Internet is about to signal the end of television.
Large data sets, known as Big Data, are becoming an increasingly frequent topic in the industry. The trend has even created a new profession – Chief Data Officer. Over the coming years, more and more advanced algorithms and tools will
You are just one click from the best marketing lesson and great marketing advice you will ever get. It was proven so many times that I can promise you that it works. Well, I can even bet that it works. It worked
You probably do not even realize how many companies use your habits, to sell you something. These same habits, however, can be used to prevent the riots.