I was driving to work today, and I began to wonder about the future of radio. And exactly how much radio in the current shape survives. It seems to me that not long.
When I (and many other people) listen to the radio? Most often in the car, while driving to work and on the way back home. It’s also less popular to listen to one radio in office if someone wants to listen to something, he usually uses headphones and not necessarily listen to radio, choosing rather Spotify or other services. Why rely on a playlist composed by music director motivated agreements with record labels or the necessity to adjust to the taste of the average listener, when you can manually select the music you really want to listen.
News? Weather? If you want to know something, you need just click or two, and you have all you need without a need to wait for a full hour.
Interviews? On the one hand, you can count the ones that are really interesting, mostly the same politicians repeating the same cliches – in the morning on the radio, on television in the afternoon.
Of course, there are exceptions, but only exceptions.
In the absence of compelling arguments in favor of the survival of the radio in its current form, I came to the conclusion that Bluetooth will end radio in current form. Actually, its dissemination in cars. When Bluetooth becomes so common in cars as CD players, radios death is a fact. Not immediately, of course, but the number of listeners will decrease rapidly. A further outflow of listeners is less advertising revenue, etc. This process is inevitable, it may not happen in the next two years but it will happen. Who will use this time well survive, the rest simply disappear. And only a few people will yearn.