If you are still considering if your business needs Omnichannel approach – you should stop thinking and start acting. Here are 5 reason why
1. Different channels works for various consumers
Some people are introverts, and they feel comfortable when no one bothers them during shopping. For them doing shopping in e-shop is the best way. Some others cannot imagine shopping without asking several questions to sells people. You should remember about both groups of clients. It is a big picture where only two group of customers are described but you can simply imagine more. You can now imagine how many of them you can have if you implement Omnichannel.
2. Generations may vary, and they are!
Similar situation to introverts and extrovert clients. People from different generations used to different channels. Older customers may prefer to visit the shop and ask directly or to call. Younger will find the answers in social media, and they prefer to ask their friends or just other people who have experience with your brand. You as a brand has to take care of all channels and provide proper information.
3. Mobile is the king
What customer can do when visiting your shop? Customer can use his smartphone to find information, check prices in other stores and last but not least he can buy in your e-shop with the option to collect items in a stationary store, or if things are bigger, he can order transport as well. He can do it but only if you take care of easy access to all your stock online. If you do not, the customer has many more options to do shopping in any other place.
4. More marketing opportunities
Omnichannel gives you more marketing opportunities than a single channel. You can now reach clients online and offline and even combine these channels for better effects. Just one single example, but how great it is! If you have CRM (and I believe you have) and you can gather cookies you are on the path. If you can recognize cookie visits website and combine it with your CRM database details, you can target precisely with proper offer the person who is interested in receiving it. How close are you to close a deal? A click or two away only.
5. 24/7 access to brand
In the times that most people do not care if 74% of brands disappear you should revise your strategy and approach to clients. They do not expect from you advice how to live, they are not very much interested in your company values, mission, and vision, but they expect that you give them a chance to buy products in the way they like it. That means that you should be 24/7 available for them. OK, some shops are 24/7 opened but just look at the previous points and imagine that not everyone is willing to go to your stationary store.
It is only five arguments, but you can easily find much more. However, there is one more argument, and this one is the most important and crucial to your business. It is how you position your brand in the very quickly changing environment. Did you accept you are a loss in long-term period or you will take up a challenge? If you are up to fight omnichannel is a must, and you should better do it now. Moreover, prepare for another change that will come sooner than you expect. Generation Z is starting their first jobs. They will begin to make their shopping choices soon. Are you ready?